Milada Dealo Valde, the chief executive office of DEALO KOFFEE KLATCH has faces many new experiences in her life-developments she could not have anticipated on the early days of the business. One thing had never changed however, her being focused and her quest for perfection.
Dealo began in 1970 together with his father Marcelo Dealo as a canteen of Dealo Industries, Inc.
Although, business was doing good and sales were taking off-Milada was not contented by just standing were she was keeping her eyes on the horizon. She mastered her culinary baking skills here and abroad.
Learning her first valuable lesson in commercial life- don’t just create a product to fill a market need; create the market with product, is an insight that would be her guiding principle over the years as the tiny coffee shop she founded would the leading bakeshop and fast food center today.
INTERTWINED WITH HISTORY
The present home of DEALO KOFFEE KLATCH is located at the heart of Lucban, Quezon. Housed, on a Spanish building known as La Casa De Doña Ana on April 1995. The edifice is listed on the National Historical Institute as one of Lucban’s historical landmark. This is a fitting tribute to the company that overlaps with the history of Lucban.
After all, in all her travels half around the world – Milada is showcasing the best of Lucban with her line of products through participation in different local and international exhibits. This is aside from being a partner in the local governments cultural and tourisn programs.
Operating as full line bakeshop – restaurant it branched out to catering services serving Lucban, Sampaloc, Mauban and the nearby province of Laguna.
LA DOÑA ANA Catering Services provide full catering service that is affordable for all occasions; merienda cena, conferences, seminars, packed meals, weddings, debuts, baptisms, birthday and children’s parties.
The catering boasts of sumptuous international and festive Filipino cuisine. LA DOÑA ANA has the distinction of being a favorite catering service for all occasions, such as wedding, birthdays, anniversaries and other memorable events. Best selling bread, party needs and DEALO PRODUCTS complete line of pasalubong can also be bought or ordered.
A GLIMPSE TO THE FUTURE
After 36 years in the business DEALO KOFFEE KLATCH Bakeshop are synonymous with excellent quality. Sales and profit however, are only part of history. Milada Dealo Valde fostered sound governance and individual initiative concepts that many bakeshop owners are only now beginning to understand.
Her entrepreneurial skills are unmatched, providing the blueprint for others to follow that same insight she inherited from her father, the late Marcelo V. Dealo who founded DEALO INDUSTRIES – she passed on to her children.
To meet the challenging demand of a competitive global market DEALO KOFFEE KLATCH acquired only the best packaging lines and other equipments from top companies across the world. This investment improves product quality that is at par with world-class standards. It also increases capacity and minimize equipment breakdowns as well. Her husband, Antonio Valde, who is in-charge of the technical aspects of the business, personally supervised the selection of installation of new equipment.
Milada still dreams and her dreams are anchored to the future. Another branch, another market, and another innovation she won’t stop until she accomplished it.
After all, she has proven one thing, that home industry if invested with sufficient skill and creativity can be world-class in a way, that perhaps not even she had foreseen in that tiny coffee shop where she had first nurtured her dreams 36 years ago.
